Kyle Gordon, a satirical influencer, recently released this popular song poking fun at and imitating old 2000s pop songs by bands like the Lumineers or Mumford and Sons. He copies the way these songs appear to spread positivity and optimism, but they are really only interested in the money. His music video and lyrics are excellent parodies of the way those songs sounded and what they did in those videos, even down to the way people dressed in the 2000s.

The song attempts to appeal to young people with lines like “We’re all young we’ll never die!” and “My mom and dad will never die!” This extreme example of hyperbole is a hilarious way to exaggerate the way these songs preach overenthusiastic optimism and are against worries. The video also parodies the common trope in music videos where bands will throw around those packets of colored smoke against each other. It’s hard to describe in words, but when you see it here, you’ll remember how you’ve seen it dozens of times before. Finally, Kyle uses an example of dramatic irony in the video as he goes up to a homeless person and gives them money on camera while grabbing their face and condescendingly patting their head. His character seems to think this makes him look like a great guy, but the audience understands how superficial it is, and he only does this to make his song bigger.

This song is trying to criticize the way music artists often preach insincere optimism. One of Kyle’s lyrics sings out “Check your laptop did you hear the news? Because our love went viral!” He only cares about how well his song does and not actually about the positivity and only wants the money. This use of satire is an attempt to change the way that art, specifically music, is made and the intentions behind it.